PAINTSMITHS GROUP BUYS MIDAS AND EARTHCOTE BRANDS

The legendary South African paint brands; MIDAS and EARTHCOTE have been acquired by Paintsmiths Pty Ltd., the destination and retail face of Midas, Envirolite, Earthcote and alike since 1989. The buyout from Kansai Plascon was first announced in May 2021 and has been a work in progress for the last 4 years.

With the acquisition, the Paintsmiths Group, hope to further grow the MIDAS and EARTHCOTE brands in South Africa with the trustworthy and quality products they are reputed