PAINTSMITHS UPLIFTS LOCAL COMMUNITIES WITH THE ‘PAINT IT FORWARD’ CAMPAIGN
Paintsmiths, as a group, kicked off a first of its kind community-upliftment campaign. The initiative is intended to run as a ”Mexican wave” from one Paintsmiths branch to the next.
As suggested by the name, each store will donate paint/labour to help uplift a community organisation in need and once completed, challenge the next store to go on running with the torch, so to speak.
The countrywide Paint it Forward – cycle of generosity has already kicked off with the first 5 stores having completed their initiative; Centurion, East London, Ballito, Port Elizabeth and Hartbeestpoort. Further branches are being challenged to ‘Paint it Forward’.
BrandBlocks Marketing, who is managing the marketing and PR of PaintSmiths, is in contact with each store to ensure optimum media exposure in the relevant community newspapers/radio stations.
Remember to keep an eye on the Paintsmiths Group Facebook page for photos and updates.